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Thursday, 18 September 2008

Ferrari California will be presented in a live transmission today on internet

A new Ferrari will be presented today. California is the first coupe-cabriolet from Maranello, or else, the first convertible from Ferrari to present a folding metal top, but this is not the only reason to make this car special. It will also be the first Ferrari ever presented live on internet, precisely at by 10 pm (Italy's time). Sign of the times...

The presentation will occur simultaneously in two places, Maranello and Los Angeles. In each of these locations, more than 1,000 special guests will be present. In Italy, the presentation will take place at a new production line building. It has been designed by French architect Jean Nouvel, winner of the Pritzker Architecture Prize 2008.

Ferrari's president, Luca di Montezemolo, and Ferrari F1 drivers, Kimi Räikkönen and Felipe Massa, will attend the party, as well as Michael Schumacher, who has helped develop the new coupe-cabriolet.

Source: Ferrari