Fiat Strada is based on Palio, a car that is sold all over the world, but only in emerging countries (what has made it be called third world car instead of world car, as Fiat wanted it to be known). With this new version, it intends to keep its leadership in its market segment in the Brazilian car market. It also wants to be a solution that many countries of the world will want to have. Strada is the most exported car produced by Fiat in South America.
Equipped with a flexfuel 1.8-litre engine that generates 112 bhp with petrol and 114 bhp with ethanol, Fiat Strada CD is 4.46 m long, 1.74 m wide, 1.63 m tall and bears a wheelbase of 2.75 m. Besides the 1.8-litre engine, there will be a 1.4-litre engine version for exports and also for Brazilian companies. Fiat denies it is working on this version, but it has also denied there would ever be a double cab Strada.
Presented in Itaipu, the biggest hydroelectric powerplant of the world in operation, Strada CD has no room for more than four people. The two back passengers also suffer from lack of space, unless they are small people, such as children. They should not be taller than 1.75 m, anyway. Anyone that is taller than that will have no headroom and, depending on how tall is the driver, will also have to travel with its legs open in order to fit in the car.
The car will cost R$ 46,440, about US$ 23,800. If you are not Brazilian, this may sound excessive to you, but I can assure you this price, in the Brazilian market, is highly competitive. In other words, Brazilian people are so rich they accept to pay insanely high prices for cars that could cost half of what they pay. In fact, they cost half in other countries where they are sold. Carmakers blame the government and the government calls automakers greedy. With no one to blame, it gets difficult to have a fair price on cars.